Google Analytics Basic

Introduction

  • Introduction to Digital Analytics

Getting Started with Google Analytics

  • Fundamentals of How Google Analytics works
  • Accounts, Profiles and Users
  • Introduction to Google Analytics Interface
  • Basic knowledge on Metrics

Traffic Sources

  • Direct, Referral and Search Traffic
  • How to get accurate promotional Campaigns
  • AdWords and Advertising

Content

  • Pages and Landing Pages
  • Event Tracking and Adsense
  • Site Search

Audience

  • Unique Visitors
  • Demographics
  • User Behavior
  • Technical Reports (e.g., Mobile, Technology)

Goals & E-Commerce

  • How to make a concret Goals
  • How to set Goals in Google Analytics
  • Goals Report
  • E-Commerce Tracking

Actionable Insights and the Big Picture

  • How to seek more actionable insights for an improvement
  • How to create the data-driven culture within the organization

Open Q&A


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