Google Analytics 101,201&301

Google Analytics 101


  • Introduction to Digital Analytics

Getting Started with Google Analytics

  • Fundamentals of How Google Analytics works
  • Accounts, Profiles and Users
  • Introduction to Google Analytics Interface
  • Basic knowledge on Metrics

Traffic Sources

  • Direct, Referral and Search Traffic
  • How to get accurate promotional Campaigns
  • AdWords and Advertising


  • Pages and Landing Pages
  • Event Tracking and Adsense
  • Site Search


  • Unique Visitors
  • Demographics
  • User Behavior
  • Technical Reports (e.g., Mobile, Technology)

Goals & E-Commerce

  • How to make a concret Goals 
  • How to set Goals in Google Analytics
  • Goals Report
  • E-Commerce Tracking

Actionable Insights and the Big Picture

  • How to seek more actionable insights for an improvement
  • How to create the data-driven culture within the organization

Open Q&A

Google Analytics 201


  • How to be a good "Web Analyst"

Best Practices : Clean Data

  • Why "Clean Data"?
  • How to customize Profile with Filters
  • Sampling Data
  • Basic understanding of Cookies
  • Multiple Domains and Sub-Domains

Analytics Intelligence

  • The function of Automatic Intelligence Alerts

Advanced Segments

  • What are Advanced Segments
  • How to customize Advanced Segments

Best Practices : Advertising & Marketing

  • Accessing information from Google Webmaster Tools for Search Engine Optimization
  • How to use AdWords Advertising ใน Google Analytics
  • Campaign Attribution
  • Campaign Tagging

Best Practices : Engagement

  • Engagement Metrics
  • Site Search and its flaws
  • Event Tracking and how to cover its flaws

Best Practices : Conversion

  • How to set Goal Funnels
  • How to use E-Commerce Report

Best Practices : Multi-Channel Funnels

  • More about Multi-Channel Funnels
  • Attribution Models

Open Q&A

Google Analytics 301

How Google Analytics Works

  • JavaScript, Cookies และ GIF requests and their techniques
  • Log File
  • Google Analytics Limitation

Google Analytics Tracking Code

  • More about Google Analytics Tracking Code (GATC)
  • How to customize the GATC


  • Accounts and Profile
  • User Management

Cleaning Up Your Data

  • How to use Filters
  • The use of Regular Expressions (RegEx)
  • How to Exclude the traffic from the internal system
  • How to Clean Up URLs

Site Search

  • How to setup Site Search

Measuring Conversion

  • Implement Goal Set Up
  • Implement E-Commerce Tracking

Measuring Traffic

  • How to use UTM Tagging

Measuring Content

  • How to connect or link Google Analytics and Google Adsense
  • Implement Event Tracking
  • How to make Tracking on Flash

Extract Data

  • How to Export, Email and create Custom Report

Open Q&A

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